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WhatsApp Business API Malaysia. Chat With Customers on the App They Already Use.
The WhatsApp Business API lets growing Malaysian businesses send order updates, reminders and support replies on WhatsApp through approved software, instead of from one phone. Globe helps you get set up, from your business profile to your first approved message. Run WhatsApp and SMS together from one account, and pick the right channel for every message.
The WhatsApp Business API is a way for medium and growing businesses to send and receive WhatsApp messages at scale through approved software, using approved templates for notifications and two-way conversations with customers.
WhatsApp Business app vs WhatsApp Business API
| Compare | WhatsApp Business app | WhatsApp Business API |
|---|---|---|
| Built for | Very small businesses, one phone | Growing businesses, teams, automation |
| Multiple agents | Limited | Yes, through connected software |
| Automation and integration | Basic | Yes. Connect to your systems |
| Bulk notifications | Limited | Yes, using approved templates |
| Setup | Download the app | Business verification and setup, with our support |
Why businesses move to the WhatsApp Business API
- 01 / 06
A business profile customers recognise
Show your logo, description, address and hours.
What Malaysian businesses send with the WhatsApp Business API
| Use case | What it does |
|---|---|
| Order updates | Confirmation, packing, shipping and delivery |
| Customer support | Answer questions in a conversation, not a call queue |
| Appointment reminders | Confirm, remind and reschedule with buttons |
| Payment reminders | Clear, friendly nudges with details |
| Campaigns, where permitted | Promotions to customers who agreed to hear from you |
| Authentication codes | OTPs on WhatsApp as a fallback or alternative |
Example: a clinic lets patients book through a button, sends a reminder before the visit and shares documents in the same chat. Collect patient consent first.
From first message to real conversation
How WhatsApp template messages and conversations work
Pick a message type. Follow the conversation. See when to use a template and when your team can reply freely.
Explore a message in action
Keep an order moving.
Send a relevant update about a customer’s existing order, booking or account.
Start with an approved template.
Outside an active service window, a business starts with an approved template. Personalise the allowed fields while keeping its purpose clear.
Customer’s viewInteractive example
Hi Aina, your order #1042 is on its way. Expected delivery: tomorrow.
09:00 · ✓✓Start with customer consent. Template approval, category and fees follow Meta’s rules. Read the WhatsApp policy ↗
Illustrative messages only. No messages are sent.
WhatsApp vs SMS: use both from one Globe account
| When to use | Channel |
|---|---|
| Buttons, images, links or a conversation | |
| The customer may not have WhatsApp or internet | SMS |
| Choose the right channel for each message | Both, in one place |
How Globe helps you get live on the WhatsApp Business API
- Create and configure your Meta Business Manager account.
- Set up your business profile: logo, description, address and hours.
- Apply for the verified badge. Meta decides approval.
- Get your first message template approved.
- Connect your team and start customer conversations.
From set-up to sending on the WhatsApp Business API
Set up the business profile, prepare an approved message, connect your team, then begin customer conversations.
This is a process illustration, not a client result.
Frequently asked questions
What is the WhatsApp Business API?
It lets medium and growing businesses send and receive WhatsApp messages at scale through approved software instead of one phone. It supports approved templates and two-way conversations.
What is the difference between the WhatsApp Business app and the API?
The app suits very small businesses on one phone. The API suits growing businesses that need several agents, automation and connections to their own systems.
How much does the WhatsApp Business API cost?
Two parts: Meta's per-message charge for template messages, by category, plus Globe's service fee. Replies in an open customer chat are generally free. We confirm the breakdown before you start.
What is a WhatsApp template message?
A pre-approved message a business can use to start a conversation, such as an order update or appointment reminder.
Can customers message my business first?
Yes. When a customer messages you, a chat window opens and you can reply freely, typically for 24 hours after their last message.
Can I get a verified badge?
You can apply for one, and Globe helps you with the application. Meta decides approval.
Does Globe help with Meta Business verification?
Yes. We help you create and configure your Meta Business Manager account and apply for the verified badge.
Can I use SMS and WhatsApp together?
Yes. Use WhatsApp for buttons, images, links and conversations, and SMS for customers who may not have WhatsApp or internet. Globe brings both into one place.
Ready to chat with customers on WhatsApp?
Tell us about your business and we will explain what you need, help with Meta set-up and get your first message live.