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SMS for E-commerce Malaysia. Keep Every Customer in the Loop.

Globe helps Malaysian online sellers send order confirmations, shipping updates, delivery alerts and offers by SMS or WhatsApp, from one provider. Shoppers get the status without having to ask, so your support team answers fewer "where is my order?" messages. SMS reaches every phone. WhatsApp adds buttons, images and links.

SMS for e-commerce in Malaysia is the use of text and WhatsApp messages to send shoppers order, shipping and delivery updates, verification codes and offers.

An online seller packing and checking customer orders

Common messaging challenges for online sellers

E-commerce messaging challenges and Globe solutions.
ChallengeWhat it looks likeHow Globe helps
Order-status enquiriesCustomers contact support because they do not know the statusOrder and delivery updates sent automatically
Fake accounts and risky checkoutsUnverified sign-ups cost time and moneyOTP SMS at sign-up and checkout
Promotions that go unseenEmail gets buriedConsent-based SMS or WhatsApp offers
Links blocked in SMSTracking links may not work in SMSWhatsApp for tracking links and buttons

SMS vs WhatsApp vs OTP for e-commerce

SMS vs WhatsApp vs OTP for e-commerce, by message job.
ChannelWhat it sendsRecommended for
WhatsApp Business APIOrder and delivery updates with tracking links and buttonsUpdates, support
Bulk SMSOrder confirmations, delivery alerts and promotions to any numberReach, reminders
OTP / 2FASign-up and checkout verificationSecurity
A customer receiving an order update on their phone
A parcel being delivered to a customer

What e-commerce businesses send with Globe

E-commerce messaging use cases. All examples are illustrative and imply no results.
Use caseChannelExample message (illustrative)
Order confirmationWhatsApp or SMSHi Aisha, order #10482 is confirmed.
Shipping updateWhatsAppYour parcel is on its way.
Delivery notificationSMSYour parcel arrives today.
Review requestWhatsAppHow was your order? Tap to review.
Repeat-purchase campaign, where customers agreedSMS or WhatsAppWelcome back offer, just for you.
OTP at sign-up and checkoutOTP / 2FAYour ShopMY code is 482901.

Example customer journey from order to reorder

  1. Order confirmed by WhatsApp or SMS.
  2. Shipped by WhatsApp, with a tracking button.
  3. Out for delivery by SMS.
  4. Review request by WhatsApp.
  5. Repeat-purchase campaign by SMS or WhatsApp.

What e-commerce businesses gain from business messaging

  • Fewer status enquiriescustomers get updates without asking.
  • Safer sign-upsOTP helps reduce fake accounts.
  • More repeat orderstimely offers bring customers back.
  • One provider for every messageSMS, OTP and WhatsApp from one account.

Sending e-commerce messages the right way

Order and delivery updates are service messages.

  • Identify your brand.
  • Keep the message tied to the customer's order.
ShopmyText message
RM0 Shopmy: Your order #SM48213 is out for delivery.Tied to the order

E-commerce and retail businesses using Globe

AvonSOGOeKomas

Frequently asked questions

How do I send order updates by SMS?

Upload or connect your order data, pick a template, and Globe sends the message to the customer's mobile number. Start in the dashboard or connect by API.

Can I send tracking links by SMS?

Malaysian rules limit links in SMS and networks may block them. Use WhatsApp Business API for tracking links and buttons.

Can I send promotions to all my customers?

Send marketing messages only to customers who agreed to receive them.

Can I use OTP at checkout?

Yes. OTP SMS verifies sign-ups and protects checkout. See OTP SMS Malaysia.

Which channel should an online store use?

Use WhatsApp for rich updates, SMS for broad reach and OTP for verification. Tell us your order volume and we recommend the right mix.

Keep every customer in the loop.

Tell us about your orders and volume, and we will recommend the right mix of SMS, OTP and WhatsApp.