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SMS for E-commerce Malaysia. Keep Every Customer in the Loop.
Globe helps Malaysian online sellers send order confirmations, shipping updates, delivery alerts and offers by SMS or WhatsApp, from one provider. Shoppers get the status without having to ask, so your support team answers fewer "where is my order?" messages. SMS reaches every phone. WhatsApp adds buttons, images and links.
SMS for e-commerce in Malaysia is the use of text and WhatsApp messages to send shoppers order, shipping and delivery updates, verification codes and offers.

Common messaging challenges for online sellers
| Challenge | What it looks like | How Globe helps |
|---|---|---|
| Order-status enquiries | Customers contact support because they do not know the status | Order and delivery updates sent automatically |
| Fake accounts and risky checkouts | Unverified sign-ups cost time and money | OTP SMS at sign-up and checkout |
| Promotions that go unseen | Email gets buried | Consent-based SMS or WhatsApp offers |
| Links blocked in SMS | Tracking links may not work in SMS | WhatsApp for tracking links and buttons |
SMS vs WhatsApp vs OTP for e-commerce
| Channel | What it sends | Recommended for |
|---|---|---|
| WhatsApp Business API | Order and delivery updates with tracking links and buttons | Updates, support |
| Bulk SMS | Order confirmations, delivery alerts and promotions to any number | Reach, reminders |
| OTP / 2FA | Sign-up and checkout verification | Security |


What e-commerce businesses send with Globe
| Use case | Channel | Example message (illustrative) |
|---|---|---|
| Order confirmation | WhatsApp or SMS | Hi Aisha, order #10482 is confirmed. |
| Shipping update | Your parcel is on its way. | |
| Delivery notification | SMS | Your parcel arrives today. |
| Review request | How was your order? Tap to review. | |
| Repeat-purchase campaign, where customers agreed | SMS or WhatsApp | Welcome back offer, just for you. |
| OTP at sign-up and checkout | OTP / 2FA | Your ShopMY code is 482901. |
Example customer journey from order to reorder
- Order confirmed by WhatsApp or SMS.
- Shipped by WhatsApp, with a tracking button.
- Out for delivery by SMS.
- Review request by WhatsApp.
- Repeat-purchase campaign by SMS or WhatsApp.
What e-commerce businesses gain from business messaging
- Fewer status enquiriescustomers get updates without asking.
- Safer sign-upsOTP helps reduce fake accounts.
- More repeat orderstimely offers bring customers back.
- One provider for every messageSMS, OTP and WhatsApp from one account.
Sending e-commerce messages the right way
Order and delivery updates are service messages.
- Identify your brand.
- Keep the message tied to the customer's order.
E-commerce and retail businesses using Globe



Frequently asked questions
How do I send order updates by SMS?
Upload or connect your order data, pick a template, and Globe sends the message to the customer's mobile number. Start in the dashboard or connect by API.
Can I send tracking links by SMS?
Malaysian rules limit links in SMS and networks may block them. Use WhatsApp Business API for tracking links and buttons.
Can I send promotions to all my customers?
Send marketing messages only to customers who agreed to receive them.
Can I use OTP at checkout?
Yes. OTP SMS verifies sign-ups and protects checkout. See OTP SMS Malaysia.
Which channel should an online store use?
Use WhatsApp for rich updates, SMS for broad reach and OTP for verification. Tell us your order volume and we recommend the right mix.
Keep every customer in the loop.
Tell us about your orders and volume, and we will recommend the right mix of SMS, OTP and WhatsApp.
