One platform,every channel.
Multichannel messaging keeps sales, marketing and operations teams connected with customers across Malaysia — on the right channel for each audience.
ONE RECIPIENT LIST, ONE REPORT, EVERY CHANNEL.
Benefits
Wider reach across customer segments
Younger audiences may prefer WhatsApp; older audiences may rely on SMS — reach both from one platform.
Unique customer insights
Delivery rates, open rates and response time per channel, to tailor content by what performs.
Flexibility in communication channel
Let customers choose their channel; convenience and satisfaction follow.
Fast and simpler implementation
Each channel operates independently, so setup doesn't demand heavy technical resources.
Quicker product launch
If a WhatsApp recipient isn't reachable there, fall back to SMS automatically.
Backup channels
A channel failure on one doesn't stop the message reaching its destination.
Channels supported
SMS
Universal reach, the highest open rate, no internet required — still the most reliable channel across rural Malaysia.
Malaysia and the region's most-used messaging channel, via the Globe Bulk SMS WhatsApp Business API.
LINE
The dominant messaging channel across Japan, Taiwan, Thailand and Indonesia — relevant for Malaysian brands with regional audiences.
Viber
Strong presence in Eastern Europe and parts of Asia, with strong customisation and privacy features.
LINE spotlight
The app that was originally developed as an emergency solution during the Tōhoku earthquake on 2011 has now gained much popularity in South Asia countries especially Japan, Taiwan, Thailand and Indonesia market.
One inbox, every channel
Reach more customers and keep every conversation in sync.